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☆ Triller has pitched its app as a TikTok replacement, but says it won't try to generate revenue directly from its namesake product
▼ + stars: | 2023-08-25 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Triller said it won't try to generate revenue directly in the short-video app it was named after. The company does not perceive the Triller app as core to how it makes money, Green told Insider. Triller will therefore book costs tied to the Triller app as sales, marketing, general, or administrative expenses rather than as a cost of revenue, it wrote in its securities filing. These costs could include paying talent and influencers to drive adoption of the Triller app, or paying to license music for the app as a brand-building tool, it wrote. In 2022, Triller said it grew overall revenue by roughly 80% year over year to $47.7 million.

Persons: Triller, Julius, Michael Green, Trump, Trump's TikTok, Mahi de Silva, isn't, we're, I'm, it's, Green, FITE Organizations: Tech, New York Stock Exchange Locations: Beijing

☆ Triller is finally heading to the public markets after trimming losses and tweaking its investor pitch. Here are 3 main takeaways from the hundreds of pages it filed.
▼ + stars: | 2023-08-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

Triller's preliminary S-1 filing to go public on the New York Stock Exchange has been released. The company reported a smaller net loss in 2022 than in 2021 and around $48 million in 2022 revenue. In its S-1, the company featured images of celebrities like Jennifer Lopez and DJ Khaled inside Triller products. One metric notably absent from Triller's S-1 is active user counts across its platforms. In its S-1, the company wrote it had "established more than 550 million user accounts" across its offerings, which it defined as anyone who created an account.

Persons: Triller, It's, it's, Snoop Dogg, Josh Richards, Richards, Jennifer Lopez, DJ Khaled, Charli D'Amelio, D'Amelio, TikTok, Julius, Triller's, Mike Lu, Ryan Kavanaugh's, Bobby Sarnevesht Organizations: New York Stock Exchange, Sony Music Entertainment, Universal Music Group, Sony Music, Seachange, SEC, Triller, YouTube, Facebook, Twitter, Meta, Inc, TechCrunch, Billboard, Media Locations: NFTs, TikTok, Triller

☆ Triller is being sued for alleged unpaid bills by a firm it hired to analyze and validate its user data
▼ + stars: | 2023-06-20 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Triller hired Sensor Tower in August 2020 to analyze its user data and build a metrics dashboard. Nearly three years later, Sensor Tower is suing Triller for about $540,000 in alleged unpaid bills. App-analytics firm Sensor Tower is suing Triller for roughly $540,000 in a new lawsuit that alleges the tech company hasn't paid its bills. A Sensor Tower spokesperson told Insider in September 2020 that "Sensor Tower is in no way disputing Triller's officially published metrics." Other vendors and partners have also sued Triller for alleged late paymentsIn late 2020, Triller was primarily known for its TikTok-like video app.

Persons: Triller, It's, Apptopia, Mike Lu, Triller's, Triller's Lu, Lu, Swizz Beatz, Timbaland Organizations: of, Google, TechCrunch, Triller, Billboard, Sony Music, Universal Music Group Locations: Superior, of California, San Francisco, copublish

☆ Triller missed its target for going public again, as it waits for the SEC to OK its confidential filing
▼ + stars: | 2023-01-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +9 min

Triller is in a holding pattern on its path to becoming a public company. A spokesperson said that once its registration statement is declared effective, it will make the filing public for the required time ahead of its public listing. The long slog toward becoming a public company as lawsuits pile upTriller has been pursuing a public offering for over a year. In December 2021, Triller announced it instead planned to go public via a reverse merger with the video-tech company Seachange International. "After much deliberation, Triller has determined that the best course of action is a direct listing for Triller."

☆ Triller is planning to go public in a few weeks despite removing major-label music from its app
▼ + stars: | 2022-12-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

The update comes as the company removed last week the song catalogs of major labels from its video app. In 2020, Triller partnered with Billboard to publish weekly "Top Triller US" and "Top Triller Global" charts. In its statement to Insider, Triller suggested that removing music from major labels could help save the company money. The Triller app remains just one piece of the company's overall business. Triller even invoked TikTok in its statement about its decision to remove the catalogs of major music labels, writing that, "TikTok and the labels have aligned so closely."

☆ EXCLUSIVE Short-video company Triller launches metaverse platform
▼ + stars: | 2022-10-17 | by ( Dawn Chmielewski | ) www.reuters.com time to read: +4 min

Oct 17 (Reuters) - Short-video platform Triller Inc is the latest company to stake its claim in the metaverse with the launch Monday of a new platform called Metaverz. The virtual performance is one of 2,000 events Triller and its subsidiaries plan to host in the next year, a majority of which will happen in the real world and in Metaverz. The Triller video sharing app launched in its current form in October 2019, and has looked to take on larger rival TikTok. Triller recently raised $310 million from Global Emerging Markets, a Luxembourg-based private investment group, in anticipation of going public as soon as next month. Triller CEO Mahi de Silva said the company is losing money, but expects to cross into profitability by 2023.

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